ABOUT

Thanks for visiting my portfolio! I’m Shannon Lutz (she/her), a Raleigh, North Carolina-based designer turned marketer. I began my journey with marketing and brand design in 2014 when I launched my own brand and blog. Since then, I have been so lucky to have worked with a number of small businesses (especially vegan brands) in addition to being an in-house designer and senior marketer for B2B and B2C companies. When I’m not in front of a computer you can find me talking about the books I’m reading, going for a run, trying a new recipe, or working on a new house project.

Why Work With Me: Over the past 8 years, I’ve witnessed the positive impact that brand and marketing strategy has had on the ways my clients value their business and themselves as a business owner. Whether you are a new business just starting out, or an established business looking for a rebrand, a strong brand identity and marketing plan will help you stand out from competitors. If you’ve been wanting to grow your business, now is the time to start!

My books are currently closed for 2026, but you can send me a message to get added to my waitlist for 2027!