The Glow & Grow Club announced a new brief challenge for January 2023 for Paper Plane Co., a luxury paper goods company. Paper Plane Co. needed a logo, shipping box design, brand pattern, shop front sign, and any extras (I chose a notebook). This was the full brief:
“It’s a new year, people are feeling inspired and motivated, what better time to launch Paper Plane Co. – the ultimate one-stop-shop for all your organisational needs! Paper Plane Co. specialises in luxury planners, paper, notebooks, calendars, journals and everything in between! Paper Plane Co. is looking for stunning branding that feels high-end and luxurious. They want to make people feel motivated and inspired and help you be the best version of you this year! Help them find the branding of their dreams!”
I was inspired by The Glow and Grow Club’s suggested color palette and chose the burgundy, pink and lighter pink colors. With the help of some mockup templates, I was really able to make the branding come to life on the store front, notebook and packaging images. I am pleased with how this project turned out, especially considering the turnaround was about 4 days!
