Briefclub and BrandingTemple announced a December 2022 branding challenge that I couldn’t help but get involved with! They were looking for a logo and mailer box design for HoliDough, a bake-at-home cookie dough kit. I had just a few days to complete this project, but I’m excited to share how it turned out.
Since this was a Christmas-themed brief, I went with red and green for the logo with cookie-inspired accent colors and a grey-navy box design. The O design in the logo gives a nod to both Christmas wreathes and chocolate chip cookies. The font choices are both festive and still easy to read on the packaging and as a standalone logo. All photography of the cookies minus the packaging itself was by me.
This was a great project to work on outside of my comfort zone since it involves packaging design. I wanted to stay close to my ethics with a focus on veganism and sustainability so I chose a recyclable cardboard box with complete recyclable bags for the cookie mix. The mix itself for the packaging was also vegan and gluten-free. I can’t wait to work on another branding project like this one!
